Webinar #12: You reap what (you think) you sow? Misperception in varietal identification and farmers' behavioral adjustment

Adoption of improved seed varieties has the potential to lead to substantial productivity increases in agriculture. However, only 36 percent of the farmers that grow an improved maize variety report doing so in Ethiopia. Paola Mallia presents a paper that provides the first causal evidence of the impact of misperception in improved maize varieties on farmers’ production decisions, productivity and profitability.