Susan Eckert Lynch Professor of Science and Business, Charles H. Dyson School of Applied Economics and Management, Cornell University, USA

Dr. David R. Just received his PhD (2001) and MS (1999) degrees in Agricultural and Resource Economics from the University of California, Berkeley, and a BA (1998) in Economics from Brigham Young University. He is currently a Professor and was previously the Director of Graduate Studies in the Charles H. Dyson School of Applied Economics and Management at Cornell University. In addition he served as co-director of the Cornell Center for Behavioral Economics in Child Nutrition Programs.

Dr. Just has more than 20 years experience in agricultural economics, with a specific focus on agricultural, behavioral, and experimental economics. He has a strong academic background with an interdisciplinary focus, including collaborations with crop scientists, food scientists, veterinary researchers, entomologists, nutrition researchers, and psychologists. 

Dr. Just’s research is highly recognized by the Agricultural and Applied Economics Association (AAEA), leading to his selection as a Fellow of the Association. He has published more than 150 publications with more than 8,700 citations (Google Scholar—here). He has written one of the premier textbooks in the field of Behavioral Economics (Introduction to Behavioral Economics, 2014).

His work in behavioral economics and innovative methodologies addresses both ease of access to information and how credibility is assessed, as well as drivers of technology adoption, such as how agricultural producers assess risk and how they seek information to guide choices. He has done significant work on how behavioral interventions can guide food choice, including the adoption of healthier diets and foods that may often face resistance. His work spans both developed and developing countries, with several projects in sub-Saharan Africa, India and China.

Find out more here.